The Secret To Having Raving Fans Begins With One Simple Thing

Let me clue you in on a widely known, but little used secret to building
loyalty and trust both in you and in your business. It’s a skill that’s so
easy to learn that most new entrepreneurs who get caught up in all the hype
and excitement of their business opportunity completely overlook.

Happiness Is Being Heard

That skill?

Listening.

Don’t get me wrong. I’m just as guilty as anyone else (well, I used to be) of
talking excitedly about my business to just about anyone who would listen. I
could talk at about 75 miles per hour (with gusts up to 120 🙂 ).

Where did all that verbal gushing get me? Not very far I’ll tell ya that.
(That’s why I’m now a reformed gusher, but I digress)

That point was painfully hammered home to me last week when I was invited to
look at a home based business. It’s a company that’s been around for about 15
years, but was “so much better that it used to be, you’ll hardly recognize
it”. yeah…right…uh huh.

Okay, curiosity got the best of me and I went to take a peak. I must admit,
the lady who called me (said someone gave her my business card. Hmmm…) was
nearly hyperventillating she was so excited.

How could I say no?

When I got to the company office and we exchanged pleasantries, I was
escorted into a conference room. It was comfortable enough. Soon the video
presentation started. It was a parade of happy associates, flashy cars and
beautiful homes that could be mine once I join.

There were the third party testimonials, magazine articles and a celebrity
endorsement by a man of questionable hairstyle (won’t mention any names).

These folks obviously loved their company and God bless ’em for it. I wish
them well. But, you know what (or who) they totally glossed over?

Me.

There were no questions about my family, my interests or what I was doing for
a living. No inquiries about my hopes, dreams, fears or reasons for having my
own business in the first place.

Nada, zip, zilch.

When I asked the female half of the team (her husband did most of the
presentation) who gave her my card, the story changed about three times.
In-teresting…

My point in telling you all this is that you can have all the enthusiasm in
the world. You can have the most super-stupendous, state-of-the-art products
and company on the planet, but if you don’t make an effort to really connect
with people you want to serve it doesn’t make a bit of difference.

No relationship, no sale.

Sure there will be some who will go for the flash and buy or join no matter
what. Those folks will stick around til the next new, shiny object catches
their eye…or until they find someone listens, someone who really takes
interest in them and their dreams.

Let that someone be you.