Ahhhh, the internet. Whether you love it, hate it or are somewhere in between the fact is, an amazing tool…and it's here to stay. There's not much that you CAN'T find on the internet. Including information about you.
Do you like what it says? A more important question might be, when a new or prospective client does a search on you Will they like what they see?
Now I'm not talking about old photos that an ex-boyfriend took and posted on his Facebook wall (although if there are any of those floating around, you might want to see about getting rid of 'em). What I'm talking about is the impression folks get when they read your bio on your company's website, or Google your name to find out more about you and how you do business.
It's not any breaking news to Real Estate folks that upwards of 93% of people wanting to buy a home do their searching online before they ever contact a Realtor. It shouldn't come as a surprise then that while that same client is checking out that sweet three bedroom colonial on Maple Street you have listed, they're also checking out… you.
Have you taken ownership of your online presence?
If you haven't, it's time you do before someone else does.
Now, I'm not trying to sound ominous, but in today's society it's the negative that gets reported and you know how people like to talk about the least little negative thing. But let's not dwell on that…
Fact is, in today's internet world you can let people not only know what you do, you kick-butt Real Estate pro, you; but by having your own blog and Social Media presence you can let people know who you are as a person. You get to sell you.
In today's market, it's the person who takes the time to build the relationship with their customer and treats them well that makes the sale. Are you doing something everyday to show prospective clients how awesome you are by sharing a more personal side of you?
I hope so. If you're not, I hate to be the one to break it to you,but you're going to be left behind…or at the very least stagnate where
Tomorrow's business goes to the one who builds the relationships today.
Claiming your place on Social Media will help build and nurture those relationships. Are you using it to build your business?
I'd love to hear how you're using Social Media to market and grow your business. Leave a comment below and let me know what you're doing. Until then…
To Your Success,
Beth Heilman is a 20 year Real Estate veteran and Owner/CEO of Red Leopard Marketing, a company specializing in Social Media Marketing to help Real Estate Professionals attract, engage and keep quality customers. Beth is a 30 year Las Vegas resident, a mother of four great kiddos and a "gramita" to 10 wonderful grandmunchkins. Her philosophy in business and in life is "when you do the right things for the right reasons, you'll always succeed". Do you believe that? You should…