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Archive for June, 2012

If You Want More, Give more…First.

Posted on: June 11th, 2012 by Beth Heilman

If You Want More good things, in business or in life; give more first. Here's the reason I say that…

The other day I was having a phone conversation where the concept of "give more first" was front and center. It was with someone very close to me Ok…my oldest son) Shhh, don't tell him I told you, okay. He was complaining that his job had gotten boring and his bosses weren't giving him work that was challenging.

Mind you this is his dream job and one he worked very hard to get. I also want to tell you that he is MORE than capable of handling the more challenging (and fun) work.

After talking for a while and asking some pretty pointed questions, I got to the heart of the matter.

Because in his mind the jobs he was being given were tedious, even monotonous; he did them grudgingly. He'd even gotten a little slow about getting his work done and had been talked to about it.

Ah…here came my teaching moment. Love it when this happens 🙂

Give more first is an age-old concept. I told him that to be trusted with more (the more challenging, fun assignments) he was going to have to prove to his bosses that he could ace the assignments he'd already been given. Those were the skills they'd hired him for.

He'd have to prove to them by not only doing his (boring)work and finishing it under the deadline, but by doing the other stuff in addition. He needed to do it well and finish that on time, too.

Luckily, my boy is one smart cookie and got what I was saying almost immediately. Yeah, him!!

It's like the story of the talents in the Bible. You remember the one. Here's the Reader's Digest version…

Three servants, master is going on a business trip and gives each of the some money (talents) to take care of for him and he'd see what they'd done with them when he got back. The first two servants rocked. They invested the talents, made a profit and the master was doing a happy dance. They both were given even more of the master's property to take care of.

The third guy hid his; buried it, in fact. He only did enough to keep his job and get by so the master wouldn't be mad if he took a chance and lost the talent. He did just enough…

You know what happened. The master got miffed that the servant wasn't living up to his capabilities and the trust he'd placed in him and POOF!! Out the door he went.

Like I said, my son got it. When he went back to work he'd already made plans to finish up the project he'd been working on and ask for the extra, fun projects that were coming available. He knew that to have more, he'd have to give more…first. He realized he had to give first and do a stellar job what he's been entrusted with before he could move on the the more challenging and interesting work he really wanted to do.

Heck, if his excitement keeps up (like I know it will), he may even get a raise out of it…cha-ching!!

What situations in your business have you been in where you had to give (sometimes a lot) before you could reap the rewards? Please share in the comment section below. I'd love to hear. Until then…

To Your Giving Success,
Sonrisas (smiles),

Beth 🙂

 

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Social Media For Real Estate-Where Are the Best Places To Get Started?

Posted on: June 4th, 2012 by Beth Heilman

You've been hearing it for a long time. To succeed in the real estate biz these days, you have to be online. Specifically, you need to be on Social Media.

But with all the Social Media sites out there and all the choices available, the question I hear the most is "Where do I start"?

You may have been asking yourself the same thing, so today I want to give you a little crash course in Social Media 101…

First of all, all Social Media sites are not created equal. They have different uses (and users) and to a point their own language.

Let me explain.

The sites that will get you the most traction when your looking for potential buyers, sellers and property management opportunities are what I call the Big 4.

They are Facebook, Twitter, LinkedIn and Pinterest.

Here's why these Social Media sites are where you want to start.

1) The daily, no, hourly, no, every darn minute activity is huge. These sites are where the majority of your potential clients hang out.

2) You can post all kinds of photos, videos, links to articles, podcasts…you name it. You know the kinds of things your potential
clients are looking for and enjoy seeing. Give it to them. When you do, they'll share, retweet, and repin your content with their friends and it goes viral. The better (and more consistent) your content, the more it gets shared and the more people you'll reach.

3) Both Facebook and LinkedIn have groups you can join depending on your interests and the interests of your clients. It's like those breakfast networking meetings or nighttime mixers on steroids. People from all over the world join groups or form groups. They cut down the noise that can get pretty overwhelming at times and keep a focus on the thing that the folks in the group are most interested in. Get in a group (or three 😉 ), answer questions and be your usual helpful self, and people will naturally be drawn to you…and you don't have to drive across town.

Bonus!

4) Pinterest has become a Social Media phenomenon. Mostly because Pinterest is all about pictures. Have a great listing you want to get exposure for? Make a Pin board for it. Have a photo of a happy buyer getting their keys? Post it with a little testimonial of what an awesome agent you are. The possibilities are endless and I've never seen a Social Media site that gets a quicker response than Pinterest.

Convinced yet that marketing using Social Media is the way to go? I hope so. It's definitely here to stay so get familiar with it, get
comfortable with it and most of all…have fun with it. You'll be glad you did.

Are you marketing your business on Social Media? Come visit me on Facebook at http://facebook.com/bethheilmanbiz and let me know how you're doing. Until then…

To your Social Media Success,
Sonrisas (smiles),

Beth   
 

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