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Posts Tagged ‘work from home’

To Succeed, You Have To Be Seen

Posted on: January 16th, 2012 by Beth Heilman

To succeed in business, just like in any area of your life, you need to put yourself out there. You need to be seen.

That exposure…that standing in the spotlight, can scare the bajeebers out of some people. And it will kill any chance of succeeding on any big scale.

It will kill your dream.

For the purpose of what we're talking about here today, we're talking about your business but it could apply to any area of your life.

Whenever you start anything new, like your own business, there's always the the initial start-up jitters. A thousand questions race though your brain simultaneously.

"Will it work?" Will people buy?" "Am I really cut out for this?" Round and round goes the brain till it looks a lot like Danica Patrick on a NASCAR track. Vrooom!!

It's really easy to head for pit row and want to stay there. It's safe.

You look like you're getting things done. There's a flurry of activity going on, but you don't have a chance to win unless you get back out on the track.

You have to be seen.

I've been stuck there, I know how it feels. You want so much to be one of those people you hear about who don't just make "get by" money.

They're freakin' killin' it and takin' it to the bank!!

Friends, they didn't get there overnight and they didn't get there by hiding in their home office. They got out of their comfort zone, put
themselves out there and got seen.

There are plenty of ways to promote yourself and your business. One of my favorite and most fun (not to mention far-reaching and cost effective ) is getting in involved in Social Media.

Just the number of people on Facebook alone is more than the population of many countries!! Imagine for a minute being able to reach out to someone halfway across the world with the click of a mouse. That was unheard of just a few years ago.

Think of the possibilities of building strong relationships with people who can't wait to do business with you because of how your share things about your life and the products and services you offer.

Think how gratifying it will be to be of service to people not just in you local area, but all over the world.

All because you let yourself be seen and you used Social Media (Facebook, YouTube, Twitter, LinkedIn) to do it.

It's no secret that things in the economy have gone crazy. Not just here in the US, but all over the world. And it's the small business owner that cares enough to put themselves out there that will get this mess turned around.

If you're already busy promoting yourself and your business, good on ya!

If you've been playing small and waiting until you have everything perfect…STOP!

The world needs you! It's time to be seen… 

What are your feelings on being seen in the marketplace and using social media to do it? Leave me a comment below, I'd love to know what you think. Until then…

To Your Success,
Sonrisas (smiles),

Beth

 

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Deciding On A Business When You Love To Do …Everything

Posted on: December 12th, 2011 by Beth Heilman

After you've made the decision to strike out on your own and be an entrepreneur, deciding on a business to go into should be easy, right?

I mean you know what you're good at. You know what you like doing.

Hmmm…there's the issue. You like doing EVERYTHING!!

Now, I may not be talking to all of you here. Some people just know what they're meant to do.

Then there's those of us who are decisionally challenged who can flip-flop daily (or hourly) on which business avenue to pursue.

Want to hear some good news?

You don't have to decide.

What I mean by that is you can create a business that incorporates your talents and your passions and you don't have to pick just one way to earn your living.

Matter of fact, given what we've been through these last few years in the economy, it's smart NOT to have just one way.

I'll use myself as an example. After I was downsized from my job four years ago, I knew I could sell houses. Problem was the market wasn't all that pretty plus I was suffering from a serious case of don't-care-if-I-never-sell-another-house-again burn out.

Not good when it's only thing you've done for a living for the last 17 years. I knew I'd always keep my real estate license, but  also knew that I had other passions I wanted to pursue; passions that had been put on hold in the pursuit of a Real Estate career.

So I started looking, and looking, and looking. If looking could've been turned into a career, I'd be sittin' pretty right now.

Everyone said to really focus on the real estate, and even though I love working with my buyers still to this day; it didn't hold the same excitement that it used to. There had to be something more.

The search continued…I dabbled in a couple network marketing companies. I fell in love with internet marketing and put up some
websites. I started a little mobile marketing company. I wanted to do it all. Everyone said focus on one thing…and I just couldn't.

Then I came across the coolest book. It's called "Refuse To Choose" by Barbara Sher. When I started reading it it was like finally someone was speaking my language.

While I'm not going to do a full-on book review today, I'm giving it my whole-hearted recommendation for anyone who loves to do a bunch of things and would love to make a living at them, but doesn't have a clue where to start…or where to start first.

There are those people (like me) who have a lot of knowledge in a LOT of different areas and they love ALL of it.

When I tried to come up with my "one big thing", I took a look at all the experiences I've had. Let's see…

I was a military wife and mother for 20 years. At one point in time I added up all the time I held down the fort by myself. It totaled almost 12 of those 20 years. I could talk to Military spouses and retirees…

I've sold Real Estate for the last 20 years in the highly crazy Las Vegas market.I could talk about real estate…

Most of the time I sold new homes and worked so hard (my fault) that I developed Fibromyalgia and Chronic Fatigue. I could help people with the same thing and let them know what to do to feel better…

I'm a mom of four awesome kids. Two of them have special needs and my youngest, Emanuel, I adopted in Colombia, S.A. as a single mom in 2004. Maybe I could help parents of special needs kids or adoptive single parents…

Maybe this, maybe that…eeeeeek!

It was driving me nuts. That's when I found Barbara Sher's book. What I found was there are certain people who do lots of things well. You'll learn that you can actually earn a living doing lots of different things. And you'll learn that it's OK.

I'm going to be talking about this more in future posts and I'm gonna be giving you different examples of how to turn those things you love into income.

Stay tuned and be sure you sign up for my free report to the right. If you've even thought about starting your own business; read it, today's post will make perfect sense.

Let me know what you think about having a passion for and making a living with a bunch of different things. Look forward to hearing from you…

 

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The Other Veteran’s Day Hero…The Military Spouse

Posted on: November 10th, 2011 by Beth Heilman

Tomorrow, 11-11-11 is Veteran's Day here in the US. Its a day to remember and honor those who serve our country, the men and women who defend our freedom everyday; Our Armed Forces.

It doesn't matter which branch of the service these brave souls choose to serve in. They are all heroes.

But there is also another Veteran's Day hero who stays in the background, supports without question, sacrifices and keeps things running smoothly at home without complaining or even giving what they do a second thought.

I'm talking about the Military Spouse. These wives (and husbands) of  Active Duty Military personnel are heroes in their own right. They put up with long deployments; time periods that can last from a few weeks to a few months and even longer.

They are left home alone to take care of anything from kids to car problems; from balancing a lean budget to fixing a leaky faucet. They do double duty; things that both a Mom and Dad, husband and wife would tackle together they do alone. How do I know?

Because I was one.

Not many people know this, but I was an Air Force wife for nearly 20 years. So when I tell you that I know what it's like to be the one left behind, to be the one who was both the Mom AND head of the house, I speak from experience.

I also know what it's like to want to be the supportive spouse and have a career of my own. One of the most difficult things about being "married to the military" is the uncertainty of knowing if you're going to be in one spot long enough to put down roots and establish yourself  in a job, much less a career. It can be frustrating.

Military pay wasn't much then and it still isn't much. When a spouse works and has to pay child care, it almost doesn't pay to work. Until now.

When I was raising my kids, the internet as we know it today didn't exist. Back then it was Commodore 64's and DOS programs and blinking cursors.

Today, thankfully, the possibilities are unlimited. Any military wife with a laptop (or smart phone) and an internet connection can start and run her own successful business from home. 

Some hot trends right now range anywhere from being a Virtual Assistant, to starting an e-commerce website to information marketing. Social Media Management and website content management for small (and some large) businesses can both be done from home and worked around kids schedules and TDY's. That's "temporary duty" (short assignments for a couple of weeks to a couple of  months at a time) for any non-military folks. 🙂

There's almost nothing in business that can't accomplished over the internet. For military spouses, it levels the playing field in the job market like never before.

So to all the Military wives and husbands who think they may have to settle for whatever low paying job they can get, think again. You really can create your own business (and do what you love) using today's technology. Do some research. Find a business that really gets you excited…and will pay you what you're worth.

Dream again…you've earned it.

Are you or do you know of someone who's a Military spouse, Vet or service member? Please pass this along to them and as always, please leave me a comment below and let's talk. I'd love to hear your thoughts on this. Happy Veterans Day…I salute you.

Until then…

To Your Success,
Sonrisas(smiles),

Beth

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Laid-off, Downsized and Unemployed-Reinventing Yourself in Today’s Crazy Economy

Posted on: November 8th, 2010 by Beth Heilman

Time To Reinvent YourselfThese days you can’t turn on the news, open a newspaper or surf the internet without getting bombarded with headlines warning of impending doom for the economy. Now, don’t get me wrong, as a country we’re in a mess financially. Just the housing crisis alone is enough to make you want to stay in bed and pull the covers over your head. Unfortunately, that won’t keep the power on or a roof over your head.

If you’re fortunate enough to still be gainfully employed, count your blessings. For those of you (and I’m talking about myself here, too) that have been on the other side of the bosses desk when those dreaded words came..”Your position is being eliminated”, there is life after a J-O-B.

Let me tell you briefly what happened to me. I was in the real estate industry for nearly 17 years as a New Home Sales Agent. Worked for a builder, had great insurance, paid my dues by studying the industry and working my way up through the ranks. It was pretty darned comfortable. Life was good during the boom a few years ago. We had people waiting on lists to get houses. Talk about having a captive audience.

Then as things started to cool off and all the crazy loans started to go bad, those of us on the front lines could see what was coming. Unfortunately some of the major mortgage companies and builders were too busy counting their profits to notice and refused to scale back. The result is what you see on the news today, foreclosures, businesses closing and a lot of hard-working people out of work. I was one of those people.

What’s a person to do when the rug gets pulled out from under you in this goofy economy? There’s several things actually, but short of doing anything illegal or immoral(I’m smiling as I write that), take a good hard look at your strengths, talents and passions and reinvent yourself.

What do I mean by that? You know you have things you’re good at and enjoy doing that would translate very well into another line of work, possibly even your own business. The only limits are your imagination. And these days, the internet makes it possible to reach people you never would have met otherwise. It’s a home based business persons dream come true.

Here are just a few ideas:

Are you good at administrative and organizational stuff? How about being a Virtual Assistant? A V.A. is someone who works from home, but who sets appointments, sends emails, and does all the tasks of an assistant who works in an office, but you do it from home (and save on gas and dry cleaning bills)

Are you an animal person? How about making a video (or writing an e-book) on how to train that stubborn puppy dog? THen, make it available online.

A coffee or tea lover? How about producing a video on making the perfect cup of tea and then include it with every purchase from the wonderful tea company you represent? All that can be done online.

Into Health and Nutrition? Start a blog on all the tips and tricks you’ve learned over the years. There are some wonderful network marketing companies in the Health and Nutrition field you could represent. Find a product you can really be passionate about. You can help folks stay healthy and build your own business in what’s projected to be a $1 trillion industry.

Those are just a fraction of what can be done. Let your mind wander. Allow yourself to dream and before you know it, your perfect opportunity will present itself. You’ve heard the saying that when life gives you lemons, make lemonade? Your lemonade will be when you realize that the one security you have in these crazy times is you. There’s an unlimited number of possibilities available to you when you do a little soul-searching and start to think “outside the box”. Forgive the cliche, but it’s true.

Don’t let Wall Street, the evening news or your old boss have control over you or your finances anymore. That lay-off may have been a blessing in disguise when you use it as an opportunity to find your passion, live your dreams and earn a living that you never thought possible. Then, unless you want to, you’ll never have to work a J-O-B again.

Have you or anyone you know had the proverbial job rug pulled out from under them? Leave a comment and let me know how you’re doing and what you’ve done to overcome “pink slip shock”.

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Social Media Levels The Playing Field For Small Business

Posted on: September 30th, 2010 by Beth Heilman

It used to be, and not that long ago, that to be successful in a home based business you got the word out by making a list, calling your list, getting rejected by most of those people on your list, and then once you’d burned through that list, the next step would be buying leads that more times than not would cost much and produce little. Today there’s a much better way.Social Media Marketing

Now with Web 2.0 where people all over the world can interact with each other in the blink of an eye, and the social networking sites like Facebook and MySpace, even the beginning home business owner can create the same amount of exposure for their business as the big guys.

There are so many different ways to promote your business online and the really cool thing is that you can choose the methods that you like the best. Let’s talk about just a few of them.

Social Networking Sites– Unless someone has just flown in from a remote deserted island, nearly everyone has heard of sites like Facebook and MySpace. They aren’t just for teenagers sharing music anymore. The big thing to remember though is that there is an etiquette when talking to folks on these social sites.

Imagine being at a huge party, are you going to go up to everyone you meet for the first time and say “Hi, my name is Al. I represent the most awesome, super-duper advanced mega product and you just have to buy it.  As a matter of fact, it’s so good that if you don’t buy it, your life will go down the toilet.”

Obviously I’m exagerating, but I’ve been on Facebook and MySpace for nearly a year and let me tell ya, those people are out there. Don’t be one of them. I had one guy make a comment on my Facebook status (status is kind of an update on what you’re doing at the moment like, Beth is… getting ready to make another blog post) because I’d mentioned I was needing some coffee and he was pitching me on his no caffeine energy drink.  Not exactly a great first impression, besides, I love my caffeine.

Websites and blogs– It used to be that to put a website online, you had to be a techy in the computer department. Thank heaven that’s not the case anymore. Now it’s possible to build an entire online business presence without knowing any computer mumbo-jumbo geeky stuff. This blog is a great example of how easy it is to reach people online. You can literally be reaching new customers and business builders within minutes.

Online Advertising– I know what you’re thinking. Advertising, lots of money, no budget, can’t do it. Yes, you can. Did you know you can advertise for free on websites like Traffic Swarm (a traffic exchange site), CraigsListWalmart (yes, Walmart) and many others? There are also low budget places like ezines (electronic magazines), paid website ads and when you’ve gotten a little experience, pay-per-click ads on Google and MSN. (I’ll be doing training on that in the near future)

Bottom line is, you can do it. The very cool thing is that marketing online virtually eliminates rejection because you’re talking to the people who want to talk to you, and who want what you have to offer.

What a great way to build your business. How do you use social media in your business? Do you use social media in your marketing? Please leave a comment and let me know what’s working for you 🙂

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