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Posts Tagged ‘relationship building listening’

How To Use Google+ Communities To Build Your Referral Business

Posted on: February 21st, 2013 by Beth Heilman

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As a real estate agent, it is vital that you stay in contact with your clients and potential customers. The Internet has been considered as an amazingly powerful source for looking real professional while also letting your customers get in contact with you easily. In this article, you’re going to learn about the powerful Google+ social network, specifically Google+ Communities, and how it can be used for you to get more clients and develop a better online presence. It is definitely true that using Google+ for real estate agents is very powerful.

This social network is basically where people connect with each other using a Google-like social network. If you have a Gmail account, you automatically have your very own Google+ account which is pretty cool. The truth is that Google+ can be used to build a really good platform for attaining more referrals in terms of getting clients. There are plenty of people who’ve had much success and earned so much just from using social media alone for gaining clients.

How To Use Google+ Communities To Build Your Referral Business

– Create Community

In the G+ platform, you can easily create a community. This community can be for your past clients or it can be for anybody in your area looking for a home. Once you create your own community, you can make updates, so every time you say something in a new post, everybody who is a part of it will get it in their main profile page.

– Invitations

After you have a couple of people whom you know personally to be a part of the community, make sure to get them to invite others. You can even give them an incentive if you’d like to make them invite others, but do not give away a house for a new member to your community. Try not to be that desperate. The best thing to do is to let others know that if they know somebody who can use a home to invite them to the community so that you can help them.

– Open Houses

The best part about these communities is that you can use them to let others know about your future open houses. You can tell people about future discounts that may be available. This is one huge benefit. You can get more and more people to come to your open houses. The best part is that you can schedule how many people will come since people will message you and email already asking you questions, making it that much easier to sell the home.

– Public or private?

This really does depend upon what you want. However, keeping it public will allow for many others to come in easily and join in on your updates. If you do decide to keep it private, it can help on making it seem mysterious, so keeping it private may help cause more people to join.

Be sure to be very alert and to always use respond to requests, emails, and other important questions when you actually get the chance. Don’t forget to use other parts of Google+ like the “circles”. This is where you build a “circle of friends” to promote to, and sometimes it is just as powerful as creating your own community.

Have you started your own Google+ Community? Do you have a Google+ account for your business? Leave your link below and let’s connect!!

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Selling By Intuition

Posted on: May 14th, 2011 by Beth Heilman

Intuition. What is it exactly and how can you apply it to your sales career? The dictionary.com definition of intuition is

noun
1. direct perception of truth, fact, etc., independent of any reasoning process; immediate apprehension.
2. a fact, truth, etc., perceived in this way.
3. a keen and quick insight.

I define it as an inner “knowing”. In other words it’s not a head knowledge, but a “heart knowledge“.

Selling By Intuition

Selling By Intuition

Have you ever been working with a customer and they were saying all the right things, agreeing that what you have to offer is perfect for them and you’re thinking to yourself ka-ching…payday!! But, something deep inside you is saying that something’s “out”, something’s not quite right. Intuition…

You keep going, you proceed with your best close. They follow through and make the purchase only to call you the next day and cancel. Rats!! So close…but were you really?

Were you listening to them with your head or listening with your heart during the sales process? There is a difference.

Even if you tell yourself you don’t have a good intuition, you really do. Everyone does, some folks have just developed it more than others; that’s all.

So how do you develop your “sales intuition”? First, you have to acknowledge that you have it (you do).

Second, think of a time when there was something you “just knew”

Maybe you were driving on the way to an appointment and all of a sudden you got the urge to turn left instead of turning right like you always do. At first you’re curious why the urge to make a detour was so strong, then you may get aggravated that now your trip is going to take longer. Later you find out there was a traffic accident on the route you were planning to take and traffic was backed up for hours.  Taking the detour meant you made it to your appointment on time. Hmmm…

Maybe it’s a phone call you know you need to make. You’ve been thinking of the person you had to call and then, brrrringgg.

The phone rings and it’s that person you were thinking of on the other end. Spooky? No. Intuition? Yes.

So how do you apply intuition in your sales career?

When you’re asking your customer what their wants and needs are, listen for the answers with your heart and not your head.

What I mean by that is, do the answers they’re giving you “feel” right? Do the words they’re saying, the tone of their voice and their body language all match up? Is there a real connection and flow to the interaction?

If so, great. Keep moving forward to the close.

If not, relax. Be patient, ask more questions, trust your intuition (your inner voice) and really listen. You know if what you have to offer is right for them and if it is, they do too. When you’re being your authentic self and letting your intuition guide you, you’ll always do what’s in the best interest of your customer (and you).

Develop your sales intuition muscle and sales success will naturally follow.

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The Secret To Having Raving Fans Begins With One Simple Thing

Posted on: August 10th, 2010 by Beth Heilman

Let me clue you in on a widely known, but little used secret to building
loyalty and trust both in you and in your business. It’s a skill that’s so
easy to learn that most new entrepreneurs who get caught up in all the hype
and excitement of their business opportunity completely overlook.

Relationship Listening Skills

Happiness Is Being Heard

That skill?

Listening.

Don’t get me wrong. I’m just as guilty as anyone else (well, I used to be) of
talking excitedly about my business to just about anyone who would listen. I
could talk at about 75 miles per hour (with gusts up to 120 🙂 ).

Where did all that verbal gushing get me? Not very far I’ll tell ya that.
(That’s why I’m now a reformed gusher, but I digress)

That point was painfully hammered home to me last week when I was invited to
look at a home based business. It’s a company that’s been around for about 15
years, but was “so much better that it used to be, you’ll hardly recognize
it”. yeah…right…uh huh.

Okay, curiosity got the best of me and I went to take a peak. I must admit,
the lady who called me (said someone gave her my business card. Hmmm…) was
nearly hyperventillating she was so excited.

How could I say no?

When I got to the company office and we exchanged pleasantries, I was
escorted into a conference room. It was comfortable enough. Soon the video
presentation started. It was a parade of happy associates, flashy cars and
beautiful homes that could be mine once I join.

There were the third party testimonials, magazine articles and a celebrity
endorsement by a man of questionable hairstyle (won’t mention any names).

These folks obviously loved their company and God bless ’em for it. I wish
them well. But, you know what (or who) they totally glossed over?

Me.

There were no questions about my family, my interests or what I was doing for
a living. No inquiries about my hopes, dreams, fears or reasons for having my
own business in the first place.

Nada, zip, zilch.

When I asked the female half of the team (her husband did most of the
presentation) who gave her my card, the story changed about three times.
In-teresting…

My point in telling you all this is that you can have all the enthusiasm in
the world. You can have the most super-stupendous, state-of-the-art products
and company on the planet, but if you don’t make an effort to really connect
with people you want to serve it doesn’t make a bit of difference.

No relationship, no sale.

Sure there will be some who will go for the flash and buy or join no matter
what. Those folks will stick around til the next new, shiny object catches
their eye…or until they find someone listens, someone who really takes
interest in them and their dreams.

Let that someone be you.

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