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Why Real Estate Professionals Should Use Hootsuite to Stay Organized

Posted on: March 11th, 2013 by Beth Heilman

hootsuite-logoIf you are engaged in social media marketing, which is a necessity in the world of business today, then you should use Hootsuite to stay organized. This helpful platform was launched in December of 2008 and has since then become the backbone of many professional’s social media campaigns.

Hootsuite offers a long and impressive list of features, including the ability to manage multiple accounts on popular social media networks like Facebook, Twitter, Google+, LinkedIn, Foursquare, and more. From the dashboard users can schedule updates, collaborate with their team, integrate their RSS feeds, receive customized, scheduled reports, and monitor conversations.

Hootsuite is a Time Saver

Building a significant presence through social media can have a huge positive impact on business, but it can also be very time consuming. By learning how to use Hootsuite to stay organized, real estate professionals can network, connect with clients, and generate more leads through social media platforms in the most efficient way possible. Hootsuite allows users to schedule posts far in advance, meaning they can sit down in one day and get all their tweets done for an entire month or more.

Hootsuite Helps to Increase Productivity

This platform places all social media accounts from various networks into one user-friendly dashboard. All Twitter feeds, messages, and mentions can be easily viewed in one location. Hootsuite is how to organize social media effectively. This saves users from having to toggle between and log on to many sites, which can prove to be a very inefficient use of time. The organizational tabs make it easy to use Hootsuite to stay organized. Users get to spend more time engaging their audience and less time worrying over technicalities.

Stay Connected and Advance Your Career

Lack of communication can equal missed opportunities to find partnerships, generate leads, make sales, and much more. A nice percentage of the business to business and business to customer communications that take place are happening within social media networks. Yet, many real estate professionals are busy to the point that they do not have much time to devote to social media communications. Hootsuite makes it easy to stay current and interact with others. There are even mobile capabilities that allow users to carry their social media manager with them wherever they go.

Manage your Brand

Many real estate professional must engage in brand management. Their reputation has a heavy impact on their achievements and overall success. Social media monitoring is an important and effective strategy for brand management. The analytics available through Hootsuite allows the effectiveness of social media campaigns to be easily evaluated. Plus, professionals can be notified anytime they are mentioned in a social media conversation. This helps them to know where they stand and what approach they should take next when it comes to their reputation.

With Hootsuite, building and managing a social media presence can be easy, less stressful, and actually fun. While trying to keep track of accounts on multiple social media platforms can be a hassle, combining them on the Hootsuite dashboard turns social media management into a simple activity. If you have or desire to build a significant presence on sites like Facebook, Twitter, and LinkedIn, then use Hootsuite to stay organized.

Are you using Hootsuite in your business to stay organized? Do you give a hoot? Just kidding… If you are leave me a comment below or let’s talk about it over on my Facebook Page. Even if you’re not, or have questions about how to use Hootsuite…Let’s talk!!

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