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Fellow Real Estate People: Your Clients Are Checking You Out Online. Will They Like What They See?

Posted on: January 26th, 2012 by Beth Heilman

Ahhhh, the internet. Whether you love it, hate it or are somewhere in between the fact is, an amazing tool…and it's here to stay. There's not much that you CAN'T find on the internet. Including information about you.

Do you like what it says? A more important question might be, when a new or prospective client does a search on you Will they like what they see?

Now I'm not talking about old photos that an ex-boyfriend took and posted on his Facebook wall (although if there are any of those floating around, you might want to see about getting rid of 'em). What I'm talking about is the impression folks get when they read your bio on your company's website, or Google your name to find out more about you and how you do business.

It's not any breaking news to Real Estate folks that upwards of 93% of people wanting to buy a home do their searching online before they ever contact a Realtor. It shouldn't come as a surprise then that while that same client is checking out that sweet three bedroom colonial on Maple Street you have listed, they're also checking out… you.

Have you taken ownership of your online presence?

If you haven't, it's time you do before someone else does.

Now, I'm not trying to sound ominous, but in today's society it's the negative that gets reported and you know how people like to talk about the least little negative thing. But let's not dwell on that…

Fact is, in today's internet world you can let people not only know what you do, you kick-butt Real Estate pro, you; but by having your own blog and Social Media presence you can let people know who you are as a person. You get to sell you.

In today's market, it's the person who takes the time to build the relationship with their customer and treats them well that makes the sale. Are you doing something everyday to show prospective clients how awesome you are by sharing a more personal side of you?

I hope so. If you're not, I hate to be the one to break it to you,but you're going to be left behind…or at the very least stagnate where
you're at.

Tomorrow's business goes to the one who builds the relationships today.

Claiming your place on Social Media will help build and nurture those relationships. Are you using it to build your business?

I'd love to hear how you're using Social Media to market and grow your business. Leave a comment below and let me know what you're doing. Until then…

To Your Success,
Sonrisas(smiles),

Beth πŸ™‚

Beth Heilman is a 20 year Real Estate veteran and Owner/CEO of Red Leopard Marketing, a company specializing in Social Media Marketing to help Real Estate Professionals attract, engage and keep quality customers. Beth is a 30 year Las Vegas resident, a mother of four great kiddos and a "gramita" to 10 wonderful grandmunchkins. Her philosophy in business and in life is "when you do the right things for the right reasons, you'll always succeed". Do you believe that? You should…

 

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To Succeed, You Have To Be Seen

Posted on: January 16th, 2012 by Beth Heilman

To succeed in business, just like in any area of your life, you need to put yourself out there. You need to be seen.

That exposure…that standing in the spotlight, can scare the bajeebers out of some people. And it will kill any chance of succeeding on any big scale.

It will kill your dream.

For the purpose of what we're talking about here today, we're talking about your business but it could apply to any area of your life.

Whenever you start anything new, like your own business, there's always the the initial start-up jitters. A thousand questions race though your brain simultaneously.

"Will it work?" Will people buy?" "Am I really cut out for this?" Round and round goes the brain till it looks a lot like Danica Patrick on a NASCAR track. Vrooom!!

It's really easy to head for pit row and want to stay there. It's safe.

You look like you're getting things done. There's a flurry of activity going on, but you don't have a chance to win unless you get back out on the track.

You have to be seen.

I've been stuck there, I know how it feels. You want so much to be one of those people you hear about who don't just make "get by" money.

They're freakin' killin' it and takin' it to the bank!!

Friends, they didn't get there overnight and they didn't get there by hiding in their home office. They got out of their comfort zone, put
themselves out there and got seen.

There are plenty of ways to promote yourself and your business. One of my favorite and most fun (not to mention far-reaching and cost effective ) is getting in involved in Social Media.

Just the number of people on Facebook alone is more than the population of many countries!! Imagine for a minute being able to reach out to someone halfway across the world with the click of a mouse. That was unheard of just a few years ago.

Think of the possibilities of building strong relationships with people who can't wait to do business with you because of how your share things about your life and the products and services you offer.

Think how gratifying it will be to be of service to people not just in you local area, but all over the world.

All because you let yourself be seen and you used Social Media (Facebook, YouTube, Twitter, LinkedIn) to do it.

It's no secret that things in the economy have gone crazy. Not just here in the US, but all over the world. And it's the small business owner that cares enough to put themselves out there that will get this mess turned around.

If you're already busy promoting yourself and your business, good on ya!

If you've been playing small and waiting until you have everything perfect…STOP!

The world needs you! It's time to be seen… 

What are your feelings on being seen in the marketplace and using social media to do it? Leave me a comment below, I'd love to know what you think. Until then…

To Your Success,
Sonrisas (smiles),

Beth

 

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Your Ideal Client: Narrow Your Focus For A Broader Reach- Part 2

Posted on: August 2nd, 2011 by Beth Heilman

In the last post we talked about narrowing down your focus when you’re looking for your ideal client.

We talked about how what’s called the “shotgun approach” to marketing never works. You can’t be all things to all people.

But how do you identify your ideal client? Who are they really and how do you find them?

Find Your Ideal Client

Find Your Ideal Client

For starters, look at all the customers you have now. Who is it you enjoy working with the most?

Are they in a certain age group? Are they men or women? What does your product do for them? Are they business owners or do they work for some one else? Are they single parents?

Demographics like age, gender. and family status and are just one part of the equation.

The other part and (probably the biggest part) of that same equation is:

What problem does your product solve?

If you have a great weight loss solution, do you work with people who have 5-10 pounds to lose and want to look fabulous for an upcoming class reunion or do they have 50, 100, 150 pounds or more to lose and if they don’t, they might not be here in 5 years.

How you talk to, market to and where you find those people who have a true obesity problem will be
light years different than the class reunion crowd.

Another example I can give you is my ideal client…you.

You’re more than likely here because you want to have your own business. You’re just starting out or most likely haven’t even started one yet. You probably aren’t sure yet what you want to do when you grow up, you just know that what you’re doing now isn’t it πŸ™‚

You may have gotten the rug pulled out from under you when the housing market crashed like I did, but the thought of taking just any old job earning way less than you’re used to makes you want to cry.

You’re smart, you’re ambitious, you have tons of great ideas and things you love to do, but you’re not sure how to turn that into a business, a successful business, that not only earns you a great living, it allows you a great life. You’re who I love working with. πŸ™‚

How can you find the clients you’ll love working with? You go where they are. We’re so lucky that with the internet, we have the whole world at our fingertips. There are online forums on nearly every conceivable topic, there are groups on social media like Twitter, Facebook and LinkedIn.

For those of you who prefer face-to-face interaction there’s are meet-up groups all over the country. Go online and search for the problem your product solves then add forum or blog (for a virtual online meeting) or meeting after it and then add your city.

Ex: weight loss + forum OR dog lovers + meet up + san diego

Easy peasy, right?

Here’s another example for you. Some of my ideal clients happen to be Realtors. They were really hit hard in the housing crunch and many are just barely making it, but they’re not sure what else to do. I also
happen to be a Realtor so I definitely speak the language.

(Hint: always speak to your ideal client in the language they understand(no, I’m not saying learn a foreign language). If you deal with folks primarily in one profession ie; doctors, mortgage folks,
attorneys, truck drivers, chefs; learn some of the “industry speak” that they use.

Bottom line…meet them where they are. They’ll appreciate the effort and will feel more comfortable talking with you.

And always, always, (did I say always?) come from a place of service, sincerity and authenticity. People are savvy and will spot a phony (or someone who only wants to make a quick sale) a mile away. I know that’s not you πŸ™‚

Finding your ideal client is a breeze when you really narrow down who you want to work with and the problem you can help them solve.

Let me know any ideas or any questions you have about where you can look for your ideal client.

Then again how would you like it if your ideal client found you?…

I’ll show you how in some upcoming posts. Until then…

Make it a wondermous day!

Sonrisas (smiles),
Beth

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Your Ideal Client: Narrow Your Focus For A Broader Reach

Posted on: July 28th, 2011 by Beth Heilman

As small business owners, it makes sense to reach out to as many potential customers as we humanly can.The reasoning behind this is that the more people we can see, talk to or get to visit us the more we’ll sell, right?

Well…no.

It sounds counter-intuitive I know, but not everyone is your customer. That’s a good thing…really.

Let me ask you something…

Is it easier to write, video or speak a marketing message that tries to attract the attention of a huge group of people? Or is it easier to concentrate on a very specific problem that a specific group of people is having and speak to that.

Ideal Client

I’m thinkin’ it’s the second one. Here’s an example…

Years ago I was very active in a Direct Sales Company that sold skin care products. The products were fabulous (still are) and the general feeling of the powers-that-be of the company was that it should be a no-brainer to sell because “everyone has skin”.

Yes, everyone DOES have skin, but not everyone wants the sames results for their skin.

Some is dry, some is oily, some has break-outs, some is getting kinda crinkly around the edges. You get the idea, right?

The best and most effective way to sell in any business (yes, I said sell. It’s not a bad word) is to narrow your focus and identify the customers you want to work with and help the most. Direct all your marketing towards them.

Talk to them like you’d talk with a friend over lunch and see how easy (and fun) it is to build a relationship with them that will keep them a customer for years to come. Narrowing your focus won’t cut down on the number of people you serve. It will strengthen your relationship with the right people…your ideal customers.

How do you figure out who your Ideal Client is and where do you find them? Stay tuned for the next post and I’ll tell ya πŸ™‚

In the mean time, your input is really important to me. Leave a comment below and let me know how I can help you in your business. Til next time…

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Laid-off, Downsized and Unemployed-Reinventing Yourself in Today’s Crazy Economy

Posted on: November 8th, 2010 by Beth Heilman

Time To Reinvent YourselfThese days you can’t turn on the news, open a newspaper or surf the internet without getting bombarded with headlines warning of impending doom for the economy. Now, don’t get me wrong, as a country we’re in a mess financially. Just the housing crisis alone is enough to make you want to stay in bed and pull the covers over your head. Unfortunately, that won’t keep the power on or a roof over your head.

If you’re fortunate enough to still be gainfully employed, count your blessings. For those of you (and I’m talking about myself here, too) that have been on the other side of the bosses desk when those dreaded words came..”Your position is being eliminated”, there is life after a J-O-B.

Let me tell you briefly what happened to me. I was in the real estate industry for nearly 17 years as a New Home Sales Agent. Worked for a builder, had great insurance, paid my dues by studying the industry and working my way up through the ranks. It was pretty darned comfortable. Life was good during the boom a few years ago. We had people waiting on lists to get houses. Talk about having a captive audience.

Then as things started to cool off and all the crazy loans started to go bad, those of us on the front lines could see what was coming. Unfortunately some of the major mortgage companies and builders were too busy counting their profits to notice and refused to scale back. The result is what you see on the news today, foreclosures, businesses closing and a lot of hard-working people out of work. I was one of those people.

What’s a person to do when the rug gets pulled out from under you in this goofy economy? There’s several things actually, but short of doing anything illegal or immoral(I’m smiling as I write that), take a good hard look at your strengths, talents and passions and reinvent yourself.

What do I mean by that? You know you have things you’re good at and enjoy doing that would translate very well into another line of work, possibly even your own business. The only limits are your imagination. And these days, the internet makes it possible to reach people you never would have met otherwise. It’s a home based business persons dream come true.

Here are just a few ideas:

Are you good at administrative and organizational stuff? How about being a Virtual Assistant? A V.A. is someone who works from home, but who sets appointments, sends emails, and does all the tasks of an assistant who works in an office, but you do it from home (and save on gas and dry cleaning bills)

Are you an animal person? How about making a video (or writing an e-book) on how to train that stubborn puppy dog? THen, make it available online.

A coffee or tea lover? How about producing a video on making the perfect cup of tea and then include it with every purchase from the wonderful tea company you represent? All that can be done online.

Into Health and Nutrition? Start a blog on all the tips and tricks you’ve learned over the years. There are some wonderful network marketing companies in the Health and Nutrition field you could represent. Find a product you can really be passionate about. You can help folks stay healthy and build your own business in what’s projected to be a $1 trillion industry.

Those are just a fraction of what can be done. Let your mind wander. Allow yourself to dream and before you know it, your perfect opportunity will present itself. You’ve heard the saying that when life gives you lemons, make lemonade? Your lemonade will be when you realize that the one security you have in these crazy times is you. There’s an unlimited number of possibilities available to you when you do a little soul-searching and start to think “outside the box”. Forgive the cliche, but it’s true.

Don’t let Wall Street, the evening news or your old boss have control over you or your finances anymore. That lay-off may have been a blessing in disguise when you use it as an opportunity to find your passion, live your dreams and earn a living that you never thought possible. Then, unless you want to, you’ll never have to work a J-O-B again.

Have you or anyone you know had the proverbial job rug pulled out from under them? Leave a comment and let me know how you’re doing and what you’ve done to overcome “pink slip shock”.

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